Dayton Children’s Launch
Cutting the ribbon on a new brand
Dayton Children’s needed a unique way to announce their new brand. I developed a concept that connected their old logo to the new one via colorful flying ribbons that wrap around real patients and staff. This ribbon concept expanded into use throughout their brand, including use in billboards, collateral, and even interior design at their facilities.
My contributions
- Conceptual development
- Motion design
- 3D modeling
- Animation
Billboard design featuring my flying ribbon concept. It was surreal seeing this every day on my commute to work.
I toured the hospital’s new patient facility and noticed they added colored ribbons to their floors.
I'm Brian Ward. I help brands use motion to delight & engage.
I work with product teams, agencies, and institutions to create motion design for all kinds of projects. If you'd like to discuss your project, feel free to reach out.