Dayton Children’s Launch
Cutting the ribbon on a new brand
Dayton Children’s needed a unique way to announce their new brand. I developed a concept that connected their old logo to the new one via colorful flying ribbons that wrap around real patients and staff. This ribbon concept expanded into use throughout their brand, including use in billboards, collateral, and even interior design at their facilities.
- Conceptual development
- Motion design
- 3D modeling
Billboard design featuring my flying ribbon concept. It was surreal seeing this every day on my commute to work.
I toured the hospital’s new patient facility and noticed they added colored ribbons to their floors.