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Ohio’s Hospice TV Campaign

Awareness for a growing care network

Ohio’s Hospice is a quickly growing statewide network of not-for-profit hospice care facilities. They needed a TV advertising campaign not only to raise awareness about their services, but also welcome new regions to the network under their unified banner. I created a set of simple characters to represent both staff and patients. I created five primary ad spots and secondary versions were customized to different regions of the state.

 

My roles

  • Motion designer
  • Illustrator
  • Animator

Sample storyboard

Early character sketches

Hi! I'm Brian Ward

I create animated explainers, advertising, and social media content to help brands capture attention, convert customers, and grow better-informed, more-engaged audiences.

I've worked on a broad variety of projects over my 15-year career, but these days I focus on 2D character-driven animation.

If your company helps people or makes the world a better place, I'd love to discuss working with you. We will quickly figure out if we're a good fit, then we'll get your project started.