Ohio’s Hospice TV Campaign
Awareness for a growing care network
Ohio’s Hospice is a quickly growing statewide network of not-for-profit hospice care facilities. They needed a TV advertising campaign not only to raise awareness about their services, but also welcome new regions to the network under their unified banner. I created a set of simple characters to represent both staff and patients. I created five primary ad spots and secondary versions were customized to different regions of the state.
- Motion designer
Early character sketches